Case Study
Organizing and leading a high level delegation to Silicon Valley
Client
Jobs Creation Commission, under the Prime Minister’s Office of Ethiopia
Background
As part of its large national reforms since H.E Prime Minister Dr. Abiy Ahmed took power, Ethiopia defined a Homegrown Economic Reform with one of the components being the digital economy but awareness for it was low in the public sector
Solution
L&A proposed to the JCC Commissioner a trip to Silicon Valley and the Seattle area for a high level delegation composed of public sector ministers/state ministers as well as private sector executives
Outcome
Re-branded Ethiopia as an Emerging Tech and Outsourcing Hub
Increased awareness of the importance of the digital economy to public sector decision makers
Increased awareness of the local Ethiopian startup Ecosystem for public sector decision makers
Improved private/public sector dialogue on digital economy and startup ecosystem building topics
Initiated the study and legal text for the Startup and Innovative Businesses Proclamation
Re-invigorated work for the Personal Data Protection Proclamation
Accelerated the development of the National Digital Transformation Strategy and stressed its importance
Initiated digital upskilling programs with large tech companies (Microsoft, Vmware,Cisco)
