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LAURENDEAU & ASSOCIATES
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Trusted. Innovative. Tailored.

Leaders in emerging markets don’t lack vision, especially as it relates to digital.
However for their vision to become a reality, they face a gap between strategy and execution.
L&A fills that gap through trusted, tailored, and innovative advisory services.
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I N N O V A T I V E   A D V I S O R Y

Our Services

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Agile Institution Building
Technology is moving at a breakneck speed. Building resilient and sustainable institutions delivering impact quickly requires a novel approach: Agile.
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Sustainable Public Private Partnership
Forming partnerships between the private and public sector can be like navigating through tailwinds and headwinds. It requires strategic connections, empathy, foresight and trailblazing tactics to tie the knot between partners.
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Policy Setting
Unleashing the creativity and innovation of entrepreneurs, investors and ecosystem builders requires visionary policies and a clear route for speedy implementation.
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Intercultural
Business Development

Culture clash is not a good ingredient for successful deal making. Intercultural Management techniques compounded with a consultative approach for business development is the right recipe for deals to go through.
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Strategy Formulation & Roadmapping
Countless reports, analyses, studies are generated. In order to reach their intended goals, they need to be dusted off, formulated into strategies and set up for implementation through effective roadmapping.
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Post Merger
Integration Excellence

Trade deals, market liberalization, and privatization lead to an inflation in mergers, acquisitions and overall corporate restructuring. To realize synergies, an effective and tailored integration approach is instrumental.

T A I L O R E D   A D V I S O R Y

L&A

Laurendeau & Associates is a Management Consultancy whose purpose is to advance the power of digital to create lasting socio-economic impact in emerging markets with a bias towards Africa.
​L&A provides strategic tailored advisory to decision makers in the private sector, governmental and international development institutions.


O U R   T E A M

Senior Management

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Bernard Laurendeau
Managing Partner
More than 15 years of Management Consulting experience advising Fortune 500's in Strategy and Operations. Previously appointed Senior Advisor to the Jobs Creation Commissioner, under the Ethiopian Prime Minister's Office. Former Vice President for Location Strategy (Offshoring/Outsourcing) at BNP Paribas in San Francisco.
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Yuko Murata
Japan Business Development Manager

Advisory Board

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Joel H. Cowan
Senior Advisor
Member of the Board of Councillors of The Carter Center, Board of Advisors of the George H.W. Bush Foundation for U.S.-China Relations, and a former director of the EastWest Institute (New York). Formerly a director of World Air Holdings, Inc.; Continental Airlines (NYSE); Interstate General Company (ASE) and IRT Property Company (NYSE).
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Grimt Habtemariam
Senior Advisor
Chief Strategist of Cisco’s Global Enterprise Segment East Area. Held consulting, practice development, and sales roles at HPE, Booz Allen Hamilton and Meraki (acquired by Cisco). 
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Tsegaye Laurendeau
Senior Advisor
Partner at Gaillard Banifatemi Shelbaya Disputes. Previously he was Counsel in Shearman & Sterling’s International Arbitration practice. 
His experience includes international arbitrations in the oil & gas, power, construction, telecoms and pharmaceuticals sectors, with a focus on post-M&A, private equity, international financing and joint venture disputes.

P A R T N E R S

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C A S E   S T U D I E S

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Rapidly transforming a Public Institution with innovative management techniques
Read
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A Strategy for Nation Building Oriented Entrepreneurship
Read
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Tourism Recovery through Digital Branding
Read
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Evaluating Ethiopia’s readiness to set up an Offshore Contact Center
Read
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Establishing the first blended finance instrument to invest in Ethiopian growth startups
Read
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Defining the Future of Work for Ethiopia
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Organizing and leading a high level delegation to Silicon Valley
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Branding of a National Entrepreneurship Ecosystem
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Your case study here
Become a Client

F E A T U R E D   I N S I G H T S

Offshoring to Ethiopia
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April 2021 - Some African countries like Ethiopia are emerging as alternative offshoring destinations thanks to unique value propositions. 
offshore

The Freelancing, Outsourcing, Gigs (FROG) Economy in Ethiopia

May 2021 - The nature of work is rapidly evolving around the world, primarily driven by the spread of technology and digital platforms.
leapfrog

Blended Finance as Catalytic Funding

​June 2021 - After a decade of steady growth, the entrepreneurial ecosystem in Ethiopia is open to catalytic funding.
catalyze

Brief Note on Ethiopia's Digital Payments Strategy from NBE

July 2021 - Ethiopia's Digital Payments Strategy was approved by the Council of Ministers on June 23rd, 2021.
read more

Ethiopia's Digital Transformation: Opportunities

August 2021 - Digital transformation has been on full throttle in Ethiopia. What should the journey look like going forward? (Article in Amharic)
digitize

Startup Ecosystem Building: Insights from Japan

August 2021 - Based on Bernard Laurendeau's Conversation with Nahoko Toyota - GM at Innovation Dojo .Japan.
build

Disrupt International Development for Good - Part 1

September 2021 - After a few decades in action, the trillion-dollar development industry has yielded limited results in alleviating poverty.
disrupt

Ethiopian Gig Exchange (EGX)
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March 2022 - Eight thousand jobs need to be created every business day in Ethiopia; A ticking bomb that can be defused by the EGX.
TRAILBLAZE

Brain Gain through a Curated Expert Network

May 2022 - Reversing the brain drain is crucial in low- and middle-income countries and particularly acute in Sub-Saharan Africa.
reverse

E X P E R T   N E T W O R K

Le Circle

Le Circle is composed of experts with on average 20 years of experience, commanding high billable rates, with the potential to respond to the immediate needs of L&A's clients  in low and middle income countries. Le Circle is essentially a digital reverse brain drain. In 2022, Le Circle was launched with Ethiopia as a pilot country.

become an expert
Le Circle is an exclusive network of executives and practitioners who share their expertise and get access to unique benefits, events, and opportunities.


1. Get paid for phone consultations and responding to client inquiries.
2. Interact with high level officials and decision makers at leading companies.
3. Gain insights and benefits from Le Circle members.
become a client
Le Circle is also an exclusive network of high-level government officials, leaders in the private sector and from international development organizations who are making decisions setting the path of a whole country.

1. Obtain global advisory at a local price.
2. Find an ally to pitch or present your initiative on a global stage.
3. Gain insights and benefits from Le Circle members.
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By submitting forms above to L&A, you agree to our Privacy Policy and Terms and Conditions

 A N G E L   I N V E S T M E N T

Portfolio Companies

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If you are interested in angel investment, please submit your pitchbook by contacting us through the contact form below

S P E A K I N G   E N G A G E M E N T S  

Events

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High Level Delegation Trip to Europe
Q4 2021
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Explore Ethiopia The New Offshore Destination for IT
26 May, 2021
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Futurism Forum Africa 2021
27 May, 2021
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iceaddis
​May 24 - 28, 2021
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GLOBALSKILLSDAY.COM
​July 20, 2021
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Closing The Digital Gap | AFRICA 2021
15 July 2021  3pm (GMT+2)
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Digital Skills Enhancing Human Capacity by AWS
4 August 2021  11am SAST
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Etiopia-Japan: How to Build Trust for Effective Business and Collaborations
August 27, 2021 6:00 pm Japan Time
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Etiopia-Japan: How to Build Trust for Effective Business and Collaborations
September 24, 2021
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The Future of Work
October 20, 2021 at 11:00 AM SAST
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GITEX GLOBAL - Unleashing the Synergies of Growth and Disruption 
October 17, 2021
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Urban Dialogue on Cities and Jobs
October 28, 2021
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Digital Disruption in Agriculture
November 10 - 11, 2021 EAT 15:00 - 17:00
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ENKOPA Tour
December 2021
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IAD Summit
May 11 - 12, 2022
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Digital Literacy and Skills for the Future of Financial Services and Work in Ethiopia 
July 14, 2022
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Tourism and Technology Week
​Tourism, Science, Innovation and Technology

August 10, 2022
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Tourism and Technology Week
Tourism, Transport and Infrastructure

August 12, 2022
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National Jobs and Enkopa Summit 
August 15, 2022
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NTF V Ethiopia Project Launch
September 7, 2022
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Meta Boost Launch
September 22, 2022
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SmartPhilm Fest
September 23, 2022

C O N T A C T

Get in Touch

San Francisco
+1 404 457 0692

Addis Ababa
+251 90 400 1681

London
+44 780 268 5051

M E D I A

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Copyright © 2022 Laurendeau & Associates
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