Case Study
Evaluating Ethiopia’s readiness to set up an Offshore Contact Center
Client
Confidential - One of the largest Business Process Outsourcing firms in Africa
Problem
With growing demand for contact center services from large global multinationals, a BPO firm needed to find an offshore location with labor arbitrage and qualified talent
Solution
L&A designed a scoping visit to:
Evaluate
Talent (Quality, Volume, Cost)
Real Estate (Location, Cost)
Connectivity (Speed, Redundancy, Cost, Network)
Assess Establishment Effort/Risks:
Business Registration
Local Partnerships (Recruiting, Advertising, Operations/Infra)
Explore partnership with University campuses
Results
The Management team was able to make an informed decision for establishing a center in Ethiopia and define a execution plan accordingly
Reference: Contact Center Landscape in Ethiopia (As of August 2021)
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